‘Tis the season to begin thinking about your holiday marketing strategy. With the fall season in full effect, Black Friday and Cyber Monday just a few weeks away, the holiday season will be upon us before we even know it. And now is the perfect time to start thinking about your holiday marketing strategy. It may seem a little early, but it never is.
Planning for the holidays now will allow you to effectively position your product, brand, or organization in front of your consumers and followers. If you rush to put something together, it’ll show. Waiting last minute may also place your competitors in a better position to increase their market share. Planning your marketing strategy now will also be cost effective. If you start now, you can avoid rush fees and premium production prices.
If you don’t know where to start, we’ve got you covered! Keep reading – Here are 4 Holiday Marketing Ideas for Business Owners and Nonprofits.
Deck out Your Brand!
It is essential that your brand looks, feels, and speaks to consumers during the holidays—A holiday brand identity influences your customers’/ followers experience at every touchpoint. It subconsciously affects how they view everything from your industry to your relevance, to your trustworthiness.
Whether you decide to update your Facebook cover photo, email marketing header with a holiday message, or make a holiday line of products with a unique promo code—your brand should stand out. A basic rule of marketing is to grab your audience’s attention. And as more holiday ads surface, you need to make your message stand out among the holiday specials and last minute offers.
Offer Helpful Holiday Tips Around Your Product or Service
‘Tis the season to celebrate your customers. Give back to your customers by offering tips and tricks around your products/ service. You can easily share tips and tricks through blogging, social media with robust videos and graphics to bring the content to life.
Give A Gift
The holiday season is the perfect opportunity to show appreciation and create a hero moment for your brand. It doesn’t have to be too complicated. You can send a calendar, ornament, notebook or give a discount on their next purchase. However, if you decide to move forward, be sure to include your logo and brand messaging on or with the gift.
Say Thank You
When it comes to your followers, the golden rule governs. Don’t forget to say thank you to your customers and constituents for riding the wave with you this past year. You can say thank you via email. The thank you email is not space where you want to push your brand or Org. Focus on being genuine and sincere in your messaging.
Now that you are equipped with a few holiday marketing ideas, go ahead and spread the holiday love.
If you get stuck, email me at firstname.lastname@example.org. Always happy to help!